As we begin the new year, it is important to review your search engine optimization (SEO) techniques or get an outstanding SEO agency to help you rank better on search engines like Google in your niche.
Several SEO techniques are available, and over the years, new ones have evolved, and some have always remained. These Google SEO tips are all that you need in 2021 to optimise your webpages.
The tips are in four parts. They include
- Increasing clicks
- Content/on-page SEO tips
- Technical SEO
- Link building
SEO tips for Increasing Clicks
Getting more clicks, even without ranking high on Google, is important. Getting more clicks from the ranking you already have will drive more traffic, and you do not need to rank high to get this traffic.
Here are some specific tips to help you get more clicks even without increasing your ranking on the result pages.
- Favicon optimisation
On mobile search result pages, Google displays favicons, and it influences the click-through rate, especially if the favicon is in high contrast regardless of its visibility. If you have a good favicon, it can increase your click-through rate by a little percentage, but it will make a difference.
- Breadcrumb optimisation
After you optimise your favicons, check your breadcrumb optimisation. On mobile and desktops search result pages, Google shows breadcrumbs which can increase your click-through rate. Google gets these breadcrumbs from several places like your schema mark-ups, the breadcrumbs in your page, and URL.
To ensure Google displays your bread crumbs, use the right set of keywords and ensure you have breadcrumbs on your page with links using schema mark-up. Try to make breadcrumbs match your URL structure, but this may not be necessary.
- Meta description
Optimizing a meta description is an old SEO technique, but still valid in 2021 if you want to have a higher click-through rate. A recent study found that about 30% of websites do not have a meta description because Google re-writes the keyword to match the user’s search.
However, if you have a well-structured and written meta description, it would encourage your readers to click on your site. A good meta description usually has the right keywords your readers use, and when Google shows your meta description, people would be compelled to click on the site.
- Numbers in the title
Asides from having a good meta description, you need a well-structured title. A study of one brand showed that including dates in their title increased their ranking. Generally, having numbers in your title and dates gives better results.
Although numbers and dates in titles increase clicks and ranking, only include them if it makes sense to the title and tries not to make up numbers.
- Use boilerplate for titles
A boilerplate is a part of your title that you repeat on all your title tags. A boilerplate plate helps give you a unique title and value. However, it is important for you to experiment with the boilerplate title. Carry out a boilerplate audit to know what works best for you.
- How-to and FAQs schema
It is important to expand your FAQs and how-to schema because it can increase your click-through rate.
However, ensure the FAQs work for your page because it may not be necessary for every page. In cases where the FAQs are relevant, it could also increase your google ranking.
- Re-launch your top content
Some content becomes stale after some years, so it is important to check your site and social media for content over the last 5 – 10 years that did well and re-launch them. You could update the content, but keep the same URL before you re-launch it. Sometimes, your old, but updated content may give you your desired traffic.
- Increase your internal linking
Most top agencies looking to rank better usually do two things, optimise the meta descriptions and title to increase clicks and increase their internal linking. You could explore several options for increasing the internal linking on your site without making the process stressful.
- Update old content and include new links
Most people ignore this step while trying to optimize their site. After you publish new content or blog post, ensure you go back to it regularly to update the information, and include new links.
For instance, if you want to rank high for a keyword and you check on Google Search Console or other tools like keyword Explorer for pages that rank high for a keyword, you can include links in your new content to those high-ranking pages.
Doing this gives your new content relevant links and helps you update your old content with relevant and new links.
- Remove unnecessary links
Check your pages for unnecessary links and remove them. You may have links to your contact form and team page on every page on your website, and sometimes, these links are not necessary. By removing those unnecessary links, and leaving those that actually count, you could rank better on Google.
- Mobile link party audit
A mobile link audit involves checking the links on your mobile site to ensure they are the same on your desktop site link. This is important because Google now uses the mobile-first index, meaning that they give preference to the mobile site.
Most sites reduce their desktop site to a mobile site. In the process, some links get missing, which means they reduce their link equity. The conversions sometimes, remove the footer links, and header navigation.
Try to study your website and ensure the links on the desktops and mobile sites do not vary, so you do not lose your equity.
- Have long-form content
The length of your content is not a ranking factor, because even short-form content can rank high, but most times, long-form content has more shares and links. Generally, long content ranks high on Google.
- Use more headers
Using your H2 and H3 tags help a lot. It helps keep your content in sections and ensure your keywords appear in the headers. Research has shown that content with more headers usually ranks high in terms of featured snippets.
Having 12 – 13 headers may seem too much, but it may get you the high ranking you need because they tend to get more featured snippets.
- Take advantage of topic clusters
When writing about a subject, have several pieces on it and link all your pieces together. When you link your similar content properly, you will likely increase your engagement because people would read your different pieces. Adding the right contextual inner link may also help
- Have content in your tabs
Research has shown that contents brought out of tabs, so people can see the body of the work usually rank better than those hidden in tabs. People tend to engage more with the content out of tabs, which means more traffic, making the content rank higher. However, Google does not discriminate content hidden in tabs.
- Vital web cores
Google considers the page experience signals to rank pages, and this generally includes great page experience and site speed. Although these things may seem technical, Google has the right tools like Lighthouse to assess them.
If you have a WordPress site, you can increase your site speed using Cloudflare, particularly the WordPress APO. It is easy to maintain and affordable and gives you a high speed.
- Reduce your sitemaps to 10,000
You can have 50,000 URLs for a sitemap, but it may be best to limit yours to 10,000 per URL. Compressing your URL in smaller sitemaps can help improve your site’s crawlability.
- Take advantage of dynamic sitemaps
A dynamic sitemap changes depending on what you would like Google to crawl. You can put your high-priority URLs in a special sitemap if you want Google to crawl them. You can limit the sitemap to a thousand URLs, but as Google crawls and discovers them, you can remove some and include other high-priority URLs that you want Google to crawl, but ensure the sitemap is tight and small.
Link building is quite important, but most people do not like it. However, you can get a London SEO agency with a professional who has experience in link building.
- Passive link acquisition
Passive link acquisition involves creating content to get more links as people discover the content on SERPs. You don’t have to reach out to people to link to your content, but as more people find the information useful, they link to it.
Passive link acquisition is best when you create the type of content bloggers, and journalists need. This type of content includes the how-to, guides, general data and definitions. Passive link building has been one of the ways people gain links over a long period.
- Page-level link intersect
This SEO tip has been useful over the years. When you do outreach to get links to your site, search for sites that link to a few of your competitors. These pages are resource pages and are more likely to link to you if you reach out to them. You can use different tools like Link Explorer to get pages that link to your competitors and not to you.
- Work to be the last click
Being a user’s last click means that the user got what he/she wants. This means that the user is satisfied with the content on your page and user satisfaction is key to ranking better on Google. User satisfaction always drives more traffic to your site, and this would always reflect in your ranking.
Although these tips should help you rank higher on SERPs, you can get a professional to handle your search engine optimization. At DubSEO, we have experienced professionals who optimize sites to increase your traffic and give you a better ranking.